Blu-ray Disc Association
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Consumer Electronics

The consumer electronics industry is rapidly migrating toward High Definition. In the U.S., over seven million digital televisions (DTVs) have already been sold. Demand for HD programming is rapidly growing. Digital TV is currently established in the U.S., with 85% household penetration by 2010.

In this light, consumers will demand playback and recording equipment giving them the most benefits from their High Definition television sets. Blu-ray Disc offers the best of both worlds. It is the ideal content delivery system for pre-recorded media, while, at the same time, featuring the most advanced recording capability for owners of HDTVs. In fact, only Blu-ray Disc, due to its enormous storage capacity, allows consumers to record large amounts of High Definition broadcasts in the absolute best quality, retaining all the details from the original.

Likewise, increased popularity of Blu-ray Disc will likely stimulate awareness and sales of High Definition TV sets. As more and more enriched content or special editions become available exclusively on Blu-ray Disc, this will drive consumers toward the adoption of HDTV, even in areas with little High Definition broadcasts, such as Europe.

Blu-ray Disc is supported by all major consumer electronics companies, including Hitachi, LG Electronics, Matsushita (Panasonic), Mitsubishi, Pioneer, Philips, Samsung, Sharp and Sony. This will help accelerate the widespread adoption of the format in the consumer electronics world.